You’d better not Urban Decay!!!!
Here we go again, that’s right, again turmoil with Urban Decay.
They didn’t want their cruelty free status to change (after the customer riot), so instead of going to China they’re selling to a parent company.
Which then happens to be one of the biggest testing brands on the planet, L’Oréal.
Today L’Oréal announced they have signed the agreement with Castanea Partners already, let’s see if UD dares go through with it.
Update: Phyrra emailed her contact at Urban Decay to ask what’s up, and here’s what they mailed back:
“As for the sale, we want to reassure our customers/fans that although our ownership is changing, our principles have not. L’Oreal is the industry leader in finding alternatives to animal testing. We’re excited to have a partner who has made and continues to make important changes in our industry. Thank you again.”
Aren’t they doing good enough just as is? It’s hard to believe they’re selling at a loss.
The Naked Palette was (and is) one of the biggest hypes in the make up industry, they sell good quality products, and they’re readily available.
Is the market really too small for them or their greed too big?
Posted on November 26, 2012, in Being cruelty free, Box o' thought and tagged agreement, animal rights, animals, castanea partners, china, commercial, cosmetics, cruelty free, l'oréal, ruelty free, selling, signed, status, ud, urban decay. Bookmark the permalink. 13 Comments.